The independent business, situated on Witton Street, has been named Arts & Crafts Business of the Year in the SME News North West Enterprise Awards 2018 and owner Phil Bower was blown away when he heard the news.

“Receiving the award two years on the bounce is quite overwhelming,” he said. “2018 has been such a busy year and working with our artistic community is so rewarding that to receive this award is the icing on the cake.

“We do what we do to meet our customers’ needs and often go the extra mile to ensure we satisfy their requirements. It is only with their support that we are able to thrive. A huge thanks must go to them for their support and the vibrant high street of Northwich – it is a gem of a place to have a business in.”

Phil has also spoken about the ever-changing retail landscape that businesses are constantly adapting to, and has revealed what he believes is a key tactic for building a loyal follower base.

“I think that independent retail is undergoing a fundamental change. No longer will an independent survive without engaging with its customers.

“It is all about developing a true community around a business. That is what we strive to do at Northwich Art Shop.”

Known for its thriving independent retailers, Phil has also praised Northwich’s array of businesses, which he believes are one of the main reasons why the town is on the up.

“We have a confident and committed band of independent retailers and are seeing new businesses moving in to, or starting up in, Northwich.

“Our high street is a vibrant place with bags of choice, great specialist shops and numerous cafes and bars. These all combine to make Northwich a positive place to do business and as a result we are seeing an increase in new customers visiting the town. This is supported by an ambitious schedule of events and activities provided in partnership by the Northwich Business Improvement District, Northwich Town Council and Cheshire West and Chester Council.”

On the back of receiving another regional award Phil’s attention is now very much on the festive season, and has explained why people should visit Northwich Art Shop if they’re on the lookout for Art & Craft gifts.

“Northwich Art Shop has a wide array of gifts for the artistically minded. We also have gift vouchers for those hard-to-buy-for friends and relatives so make sure you pop in!”