The Northwich Business Improvement District (BID) is urging shoppers to be kind and stay safe as stores welcome back customers.
It is a message that the BID is conveying through social distancing themed marketing materials which have been distributed to retailers and also through its social media channels.
Last month, a consumer survey carried out by Northwich BID showed that feeling safe and secure would be a key consideration for shoppers when thinking about returning to the high street, with the Northwich BID using that information to shape its communication strategy.
On the back of the survey, Northwich BID have also started publishing a series of graphics featuring recommendations and advice for people travelling into the town centre to bear in mind.
These include a reminder about the need to wear a face mask while using public transport, the importance of respecting social distancing and how crucial it is for shoppers to wash or sanitise their hands regularly while out and about.
These messages have been reinforced by Northwich BID as they’ve been liaising with businesses and also by officers from Northwich Town Council and Cheshire West and Chester Council who have been in town to offer support and advice to shoppers and retailers.
As well as this, Northwich BID has been liaising with local organisation Thor Chemicals who have donated bottles of sanitiser to be distributed to the town’s independent businesses, with David Hewitt from the organisation saying: “The Thor Group manufactures a number of speciality chemicals that are key actives in the manufacture of disinfection products used in the fight against Covid-19.
“We believe that there is an increasing expectation about the role of businesses in our society and at times like this we should all play our part.”
Northwich BID Manager Jane Hough has explained more about the messaging and how important it is for people to follow the guidelines to ensure everyone has a good shopping experience.
“We know that some people will be apprehensive about returning to the high street which is why they need to feel safe and confident as they shop,” said Jane.
“That’s why we’re focusing a lot of our messaging on respecting social distancing and being kind to others, whether that’s fellow shoppers or businesses and their employees.
“If everyone is mindful of the guidelines then people can still enjoy coming to Northwich to shop and enjoy hitting the high street again.
“I’d just remind people to be patient and respect the policies of each business. They have all worked so hard to be in a position to re-open.”