The posters and banners said ‘Expect the unexpected’ and they were certainly right. The NOW Northwich arts festival took over the town centre last weekend (Saturday 6 October) attracting an estimated 26,000 people.
Soaring above the heads of spectators, Highly Sprung brought a unique Urban Astronaut performance highlighting the issues of environmental damage to the planet. There were dance performances by Company Chameleon, Cheshire Dance, Fallen Angels Dance Theatre and other local dance groups using locations around Barons Quay and Witton Street.
Councillor Louise Gittins, Cabinet Member Communities and Wellbeing, said: “Many congratulations to all involved, performers, crew, organisers and especially the welcoming audiences for each performance.
“It should be renamed Wow Northwich, Barons Quay provided an impressive backdrop for the festival lending itself perfectly to performance spaces. I will be challenging the team to come back with even more next year if that is even possible.”
Northwich BID Manager Jane Hough said: “Northwich truly came alive and it was amazing to see the town so busy and to also see so many smiling faces.
“The Northwich Business Improvement District was delighted to be involved in the organisation, planning and marketing of the event and we are pleased to report that there was a massive uplift in footfall on the day.
“Events like this really put Northwich on the map and I hope everyone is looking forward to the Christmas Extravaganza which comes to town on Saturday 24 November.”
Social media was on overdrive, with comments including: “What a great day”, “Amazing acts”, “What a fabulous event”, “Wow the closing parade was epic” and “Busiest I’ve ever seen the town centre”.
Now Northwich was funded by Cheshire West and Chester Council, Arts Council England, Northwich and Gadbrook Park BID’s, Marketing Cheshire and the SLANT programme. The aim is to develop an annual event for the people of Northwich and surrounding areas; showcasing the best local, national and international street artists.