A new independent business has opened in Northwich, offering shoppers an eco-friendly alternative for a range of foods and household items.
Weigh of the World, which prides itself as a zero waste shop, opened to the public on Saturday 30th November and is the brainchild of Kirsty Wernham who lives in the town.
The main premise of the shop is that customers can go in and weigh out precisely the amount of dried food they would like such as pasta, nuts, herbs or spices and they can also buy items that have environmental backing to encourage people to reuse rather than throw away or recycle.
Kirsty has explained more about Weigh of the World’s creation and how she hopes it will be perceived by the customers who pop in.
“Weigh of the World came about because I needed a change – I wasn’t enjoying my job, I was fed up of getting up at 5:30am to drive into Manchester and I wanted to do something that I wanted to do rather than had to do,” said Kirsty.
“My background as an analyst meant that putting the figures together was quite easy, and some simple market research showed there was huge interest in a shop that offered less packaging and buying in the amounts people wanted. Even when I planned the shop I never saw it as a ‘high street’ business – I’ve always envisaged it as an independent, community business. The sort of shop where you recognise your customers and you have conversations.”
Kirsty has also revealed what people can expect to encounter when they visit Weigh of the World, commenting: “Firstly it’s very different to most shops you’ll go into. There are wonderful smells from the herbs and spices to the soy candles and soaps and it’s a slow, chilled atmosphere. You can come in and buy just a few chocolate brazils or a large tub of pasta. If you’ve got a recipe you want to try and you only need a teaspoon of a herb you don’t have in your cupboard you can buy just that in the shop.
“The prices are generally below the supermarkets and you’re not forced to buy in the quantities they prescribe, plus you’re reusing your own containers rather than gaining more plastic packaging.”
Since opening, the shop has had many people through the doors which has pleased Kirsty. She’s also explained more about how the shop works in terms of weighing and buying products.
“We’ve had a brilliant response from people – so much enthusiasm and support for it to be successful, and that’s been an incredible boost.
“All you have to do is bring a container, weigh it while it’s empty so we can take off the weight of the container at the end, fill it with as much or as little as you want of an item and then only pay for the food you’ve put in it – it’s as simple as that.”
As well as food, Weigh of the World offers eco products such as bamboo toothbrushes, handmade soaps, metal straws and even travel mugs made from rice. It will be open Monday to Saturday from 9:30am-5:00pm with the exception of Thursdays when it will be open from 10:00am-6:30pm.