The Northwich Business Improvement District (BID) has launched a campaign to raise awareness of the bars, pubs and restaurants that are waiting to be enjoyed in the town centre.

Northwich Nightlife, which went live on Friday 15th November, has been created to shine a spotlight on the diverse and atmospheric venues that Northwich has to offer and to encourage people from the town and beyond to pay them a visit.

The main elements of the campaign include a promotional video created by Studio 24-7, which had thousands of views within the first two days of being released, and a dedicated landing page on the Visit Northwich website which lists a number of different businesses and links to either their website or social media channels.

Northwich BID Manager Jane Hough has explained why the campaign has been launched now and has revealed what she hopes the outcome of the initiative will be.

“The town is full of amazing pubs, bars and restaurants and there really is something to cater for all tastes and preferences.

“The nightlife offering in Northwich has gone from strength to strength in recent years but unfortunately not everybody in the town and surrounding areas knows what’s on their doorstep. That’s why we’ve launched Northwich Nightlife and it seemed a great time with Christmas just around the corner.

“Hopefully people will watch the video, realise just how vibrant and inviting the nightlife scene is in Northwich and head into town for a night out with their friends or family.

“There are some truly brilliant businesses here with amazing people working behind the scenes and they deserve our support.”

This campaign by the Northwich BID follows a number of other initiatives which are aimed at positioning the town as a destination with a difference. These include the re-branding of the Visit Northwich website and Live from Northwich which promoted independent businesses.